//THE PROJECT
Okos is a Hungarian word that can be translated as "wise," "knowledge," "knowledgeable"... PopUp did the branding of this junior marketing company.
//TYPOGRAPHY
Sansation is a sleek and modern sans serif typeface, with a slightly geometric trace. Perfect to convey commitment and integrity, two key concepts of Okos brand values. We made some small changes to increase the readability of the typeface, such as the design of the letter k. The logo has a solely typographical design and can be used both horizontally and vertically, with makes brand application in different types of media an easy task.
//ABOUT
Client: Okos Operadora
Area: Marketing
//WHAT WE DID
- Graphic Design
- Branding