//THE PROJECT
Innovativa is a young developers group focused on Open Source platforms and webstandarts. "Innovativa" means innovation in Serbian. In many other languages, including Portuguese, the prefix "inovativ" has the same meaning.
//THE SYMBOL
A lamp symbolizes the light of knowledge. Illuminate is to shed light, remove something from the darkness. Light is energy. Our thoughts are electrical discharges in our brain, with means thoughts are also energy. The lamp as a metaphor for ideas is present even in more relaxed contexts such as cartoons and comics. The color orange was chosen because it is related to vitality, youth and dynamism.
//TYPOGRAPHY
A circle begins at the same place where it started. It is a symbol of the cycles that always renew themselves. The round typography was used to convey precisely this concept of innovation.
//ABOUT
Client: Innovativa
Area: Webdevelopment
//WHAT WE DID
- Graphic Design
- Branding