//THE PROJECT
Fatto Per Me is a brand that makes cool clothes for kids and tweens. This fashion brand unique style is a mix between modern and retro.
//THE SYMBOL
The symbol was defined right at the briefing: a crown for the little kings and queens. Fatto Per Me, in Italian, means "done by me." To incorporate the feeling of something carefully crafted came the idea of making the crown an origami, since this ludic art form has a fun appeal for both adults and children.
//TYPOGRAPHY
To complement the concept of craft, the style chosen for the typography could only be a script typeface - a hand-drawn type that mimics cursive handwriting.
//COLORS AND VERSIONS
The logo also received different colors to please boys and girls: blue, purple and brown. A soft pattern of little stars, a classic symbol for the child ludic universe, complements the symbol.
//ABOUT
Client: Fatto Per Me...
Area: Children's Fashion
//WHAT WE DID
- Graphic Design
- Branding