//THE PROJECT
EMI is a multinational music company headquartered in London. The company publishes several international artists such as the Beatles, Pink Floyd, Iron Maiden, Katy Perry and brazilian musicians like Paralamas do Sucesso, Legião Urbana, Alexandre Pires, among many others.
Upon request from EMI Music Brasil, PopUp created a set of highly customizable e-mail Newsletter templates to meet several needs like: advertising promotions, artists, news and partnerships for the label. The Newsletters developed by PopUp were not mere clickable images. We developed true HTML templates that can be edited through a software where administrators can easily change images and text, without modifying the code. The biggest challenge here was the backwards compatibility with outdated e-mail systems such as Outlook Express or Hotmail, but we reached an excellent result.
PopUp was also responsible for the template's design that followed various themes like Summer and Christmas, keeping in each Newsletter the characteristic elements of EMI's visual identity. The photos, textures and icons were carefully selected so the pieces could reflect each artist's individual personality. PopUp also created, selected and edited all of the images that illustrate the templates ensuring the best visual experience possible.
//ABOUT
Client: EMI Music
Area: Music
//WHAT WE DID
- Digital Design
- E-mail Newsletter Template
- HTML