//THE PROJECT
PopUp was responsible for creating the visual identity of 2E Solutions, a company that provides computer network and VoIP telephony services.
//TYPOGRAPHY
The target audience of the company is primarily constituted by businessmen, who are often extremely busy. So we opted for a clean line of typography: a sans serif typeface for easy recognition and legibility. Information technology is a business area 100% connected to fast data transmission, so speed was a sensation that we really wanted to reinforce. The traces of the stylized letter "E" and the line under the logo add movement to the design.
//BRAND GUIDELINES
Check out the Brand Guidelines to know more about colors, typography and icons created for 2E Solutions (only available on brazilian portuguese).
//ABOUT
Client: 2E Solutions
Area: IT
//WHAT WE DID
- Graphic Design
- Branding
- Brand Guidelines