The Project

Boat Show, over the years, has consolidated itself as one of the biggest events of the nautical market in Brazil. Their audience is demanding and always connected with new technologies, so they needed to provide a webdesign that worked great on tablets and smartphones. PopUp developed a new responsive style sheet for the site, which resulted in an increase of visits and reduction of the bounce rate, as it was proven that a large portion of the target audience of the company used mobile devices to browse the website.

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